Monthly Archives: July 2019

Real estate registration system

Real estate registration system This system is the essence of the process of transfer of ownership of real estate from the seller to the buyer directly, by recording this process (the process of sale and purchase) in the relevant department (Real Estate Registration Department) without mediation agents or brokers after the completion of the legal aspects of this process, Directly ... Read More »

The components of the real estate marketing mix

The components of the real estate marketing mix cannot be separated from each other, but are linked to each other, as we have observed when talking about one of these elements, we must talk about all other elements or some. The decision to purchase or rent must be taken in light of the study of all these elements, and know ... Read More »

Purposes for the purchase or lease of real estate

Purposes for the purchase or lease of real estate: 1 – Residential. Economic. Religious. 4- Education. Social. Health. Recreational. 8- Other. The residential purpose calls upon the buyer or the prospective lessor to search and compare for a relatively long period, before making a decision to purchase or lease, especially when the suitable alternatives are available, taking into account the ... Read More »

Personal selling plays a special role in promoting the real estate product

Personal selling: – Personal selling plays a special role in promoting the real estate product, because of this product of privacy, as it represents a long-term investment, high price, mental drives occupy a large area in influencing purchasing decisions, in addition to reference groups such as family, friends and relatives. Here comes the role of intermediaries in raising the mental ... Read More »

Promotion of real estate product

Promotion of real estate product: – Promotion is generally defined as: “One of the elements of a marketing mix that is designed to inform, convince and sustain current and prospective consumers Another writer defines it as “news and persuasion of consumer groups in the target markets to buy products or brands that are promoted and that are consistent with the ... Read More »

The importance of the product to the consumer

The real estate product is not just a residential or industrial or commercial building or residential house or a shop or industrial or other place, but also includes location (location) interior and exterior design, proximity to the market, the availability of basic services in place of existence such as paved streets, Water, electricity, telephone lines, police stations and others. Therefore, ... Read More »